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Great news for beer and cigarette fiends tired of being booted from smoke-free bars…

Today marks the European launch of NicoShot, “the world’s first smoking-cessation beer containing a shot of natural nicotine.”

“NicoShot is cigarette satisfaction in a beer without the smoke. For most smokers, three cans of NicoShot is comparable to an entire pack of conventional cigarettes. Best of all, there’s none of the tar or carbon monoxide the comes from burring tobacco. Similar to nicotine gum, NicoShot is considered nicotine replacement therapy that provides a steady, controlled release of nicotine. It can be used to relieve withdrawal symptoms at the beginning of quitting, to relieve urges from cigarette smoke (cravings) while quitting, or to avoid relapse months after quitting when a new stress or situation may trigger a strong urge to smoke. While NicoShot can lessen cravings, it is not a ‘cure’ for smoking. But it can help you make changes in your lifestyle without having to walk out of the bar for a quick smoke to deal with sudden withdrawal symptoms. Over time, when you are more comfortable being a nonsmoker, the use of nicotine beer can be reduced and then stopped.”

Marketing execs said today that the U.S. release of NicoShot is expected by July. Press release.