Yikes! Hershey Co. Buying Scharffen Berger

Tuesday, July 26, 2005 9:47
 
 
 
  the 4 food groups
 
  Originally uploaded by SpatialK.
 

…spotted this story on the wire and for chocoholics like me the news is a little unsettling. But perhaps the acquisition bodes well for other artisanal chocolate makers. One thing is certain: Hershey Co. has finally recognized the taste and health benefits of high-cacao content.

The company has agreed to acquire premium dark chocolate manufacturer Scharffen Berger Chocolate Maker Inc. for an undisclosed sum.


Based in Berkeley, Calif., Scharffen Berger is known for its high-cacao content, signature dark chocolate bars and baking products sold online and at specialty retailers. Scharffen Berger also owns and operates three specialty stores in New York, Berkeley, and San Francisco.

“The premium chocolate segment represents a strategic opportunity for Hershey based on increasing consumer demand for distinctive, high-end chocolate and for the antioxidant benefits of dark chocolate,” said Richard H. Lenny, chairman, president and chief executive, in a statement.

Full story, link.

I know I like my cacao content high so with any luck the antioxidant craze will trickle down to the Hershey Kisses in my office vending machine and the Hershey’s Syrup next to the espresso machine at the Coffee Table too.

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