greenLAgirl: Go to Starbucks, Ask for a Cuppa Fair Trade

Tuesday, October 11, 2005 9:14
Posted By SoCalorie in category California, Coffee, Event, Websites


green LA girl is the fair trade movement’s latest hero. Earlier this month she blogged about The Starbucks Challenge, a blogosphere-based initiative designed to make the multinational corporation live up to its promise to sell fair trade coffee to customers on demand.

Join the challenge:

1) Simply visit your local Starbucks and ask: “Could I get a cup of fair trade coffee?”

2) Tell us what happened next. Was it hard or easy to get a cup? You can see our first posts here.

BLOGGERS: simply blog about what happened and tag it with “starbuckschallenge” (all one word) on del.icio.us (put the Starbucks location in the “extended” description). We’ll pull all articles into a feed and run that on our site - you can run the feed too, of course, if you’d like. ALSO help us get feedback by telling people about this challenge on your blogs.

NON-BLOGGERS: tell us what happened by emailing greenLAgirl@gmail.com, and we’ll do the rest.

Survey results
When the survey has gathered enough feedback we’ll get in touch with Starbucks and find out what their response is and how they intend to solve the problem, if any. If there’s no problem, then Starbucks gets tons of good free publicity.

Win a prize
Oh yeah…we nearly forgot to mention…we’ve got a prize to give away — two actually. On Halloween, we’ll select two people who contributed to win either:

* A 2 lb bag of Monkey & Son Velvet Hammer fair trade organic coffee.
* Fair trade yummies from Clipper-Teas.com: 400g organic instant chocolate, 50g organic Fairtrade tea, and 227 g organic roast & ground coffee, Italian style.

To win, simply contribute an amusing and informative post/email. Our favorite ones win — regardless of whether you have a good or bad experience.

For further information see The Starbucks Challenge.

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RMUX