Dessert

Designing Sprinkles Cupcakes

As long as we’re sharing some video today, how about this clip from Monocle Magazine about the design of Sprinkles Cupcakes:

In Monocle issue 02, we featured Los Angeles-based architect Andrea Lenardin Madden. The Austrian modernist might have seemed an odd choice as the design force behind the fast-expanding Sprinkles cupcake empire, yet as Monocle examines her collaboration with Sprinkles in more depth, we find that Lenardin Madden’s influence even extends to the cakes.

By Jonah (see more of his posts). Jonah is the founder of la.foodblogging and also created Digesty, a food blog aggregator and Cheww.com, a spam free foodblog search engine.

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