la.foodblogging

With the frozen yogurt war upon us, you may have forgotten our last over-hyped culinary showdown, the invasion of the cupcakes. Judging from the lines which still wrap out the door of Sprinkles, the push for cupcakes hasn’t died down much.

Yummy Cupcakes opened an storefront recently in Santa Monica, around the corner from the Promenade on Wilshire Blvd. When my wife’s sister was in town checking out colleges, we picked a pack of cupcakes and went up to Will Roger’s Park for a taste test in the grass.

My assessment? I like them better than Sprinkles because of the flavor variety and I like the lighter cake; Yummy’s Cupcakes aren’t as dense and heavy feeling as Sprinkles. My wife likes that aspect too, and adds that she likes Yummy’s dedication to loading up the frosting. I’m not a huge cupcake fan, but any place that makes an Arnold Palmer Cupcake is going to get my vote. You can see their wide variety of creative flavors on their online menu (pdf).

I defer to the cupcake experts, represented here by my sister in law who will be an LA resident starting in the fall:

What do you think of the flavor selection?
I LOVE all of their flavors! On the website there are a ton more that I have to try (S’mores, Cream Puff, etc.) I can’t wait to get to LA and be able to go all the time.

How is the cake? (moistness, quality, flavor, etc) Value?
Good. Much lighter than Sprinkles, which I like because then I can try even more! And it is less intense.

Did you like the different kind of frosting?
The frosting was really good, and they packed it on which is NEVER a bad thing.

What was your favorite one?
I liked “Brown Sugar Cinnimon” and “Mint Chocolate Chip” as a tie, but I haven’t had time to try all of the ones that I wanted

What would you order when you go next time?
If they had it I would want to try S’mores.

Sprinkles or Yummy? Which is your favorite?
I like Yummy because there is so much variety in the flavors and they are lighter. I still love Sprinkles, but I think I would go to Yummy more often.

Yummy Cupcakes
BURBANK
2918 W. Magnolia Blvd 91505
818.558.1080

SANTA MONICA
313 Wilshire Blvd 90401
310.393.8283

By Jonah (see more of his posts). Jonah is the founder of la.foodblogging and also created Digesty, a food blog aggregator and Cheww.com, a spam free foodblog search engine.