CRUMBS ~ BEVERLY HILLS
Wednesday, September 19, 2007 22:12
There’s a new Crumb in town and this bakery means business!
Opening first in New York and the Hamptons with ample praise, I was hoping this bake shop wouldn’t disappoint me as so many “trendy cupcake boutiques,” have lately. Located mere blocks from the “almighty,” albeit overrated Sprinkles, I figured this gutsy little bakery must really be packing some punch … for the most part … I was right!
They offer tons of extra-large, funtastic, candy coated cupcakes as well a large selection of frilly frosting cakes. The ladies purse cake looked very NYC with black and white butter cream frosting.
Crumbs is not your modern/chic, dainty cupcake bakery.  They are not afraid to pile on the frosting, top it with m&m’s and bake-off large and in charge brownies.
 
My friend and I ordered 4 big cupcakes to take home. Like sprinkles, there’s not a lot of standing room inside … no where to sit. Smart of them? YUP! This will force a line out the door in no time :)The “Artie Lang” (of the Howard Stern Show) is Vanilla sponge cake filled with chocolate butter cream, covered in vanilla cream cheese frosting and topped with chocolate fondant icing with white and chocolate sprinkles on the sides! WOW! A lot going on there but this was THE BEST CUPCAKE we ordered! (we ate it before got a pic … sorry guys). FINALLY, A CUPCAKE WITH MOIST, BUTTERY VANILLA CAKE AND EXCELLENT FROSTING! Leave it to New York to know what a truly yummy cupcake should be!
My next favorite was the Caramel Apple cupcake.  Incredibly moist vanilla brown sugar like cake with apples baked right in the batter. The frosting tasted like cream cheese vanilla butter cream swirled drizzled with caramel.
My friend got the Candy cupcake; Sweet vanilla cake frosted with a heavy dose of Crumbs signature vanilla butter cream and smothered in multi-colored m&msâ„¢. This was just too sweet for my taste but the cake part was super moist and buttery!
OK … now for the downer … their Red Velvet, which I was told is a best seller, not great. Not even good really. The cream cheese frosting that is what makes a red velvet so addicting, tasted like too sweet vanilla butter cream and the red velvet cake, was not red nor velvety but brown and dry dry dry. Hmmmm …. oh well. Ya can’t win them all. They have cookies too and as a good food blogger, I had to taste one. Blah … chocolate chip with cinnamon, it was stale for one and the flavor wasn’t terrible but I won’t return for the cookies … only the cupcakes, superior to all other LA cupcakeries, besides Leda’s Bakeshop which is top in my foodie opinion. Oh, Crumbs also has coffee and is cheaper than it’s near by competitors.
THE BOTTOM LINE
If you CRAVE down home, BUTTERY, lots of THICK CREAMY frosting baked goods, Crumbs is for you.
If you prefer Sprinkles … you’re buying them for a pretty gift, not sweet self consumption.
CrumbsÂ
, 310.550.9811Open 8a.m. weekdays & 9a.m. weekendsÂ
By foodflirt90210 (see more of her posts). You can find more of foodflirt90210's writing at her own website foodflirt90210
Moko says:
September 20th, 2007 at 6:54 am
Hi, my name is Tomoko. I live in Malaysia.
I LOVE cupcakes, and few weeks ago when I had a chance to visit LA & NY, I dropped by the famous “Sprinkles” and also “Crumbs”.
I tried “Caramel cupcake” and “Snicker bar cupcake” at Crumbs. It was very good!!!
Hontesly, after visiting about 10 cupcake shops (in 2 weeks, haha…), I thought that Sprinkles & Crumbs were one of the best. I liked Babycakes in NY, too, because it was very “unique” as the cupcakes are organic. Billy’s was good, too.
Anyway, surprised to know that Crumbs opened so close to Sprinkles.
Hope I have a chance to visit there in the near future…
Evan says:
September 20th, 2007 at 6:59 am
I say it on Chowhound, just thought I’d share here: the best red velvet cupcake in SoCal is at Bake & Broil restaurant in Long Beach.
M. A. Miller says:
September 20th, 2007 at 10:31 am
Re: Crumbs / Beverly Hills
Did foodflirt90210 go to the same Crumbs in Beverly Hills that we did? A foodie friend and I were incredibly disappointed when we went there on the second day and brought home five flavors (carmel apple, carrot, vanilla, strawberry, and Hostess) and sampled two others (pistachio and M&M). None came even close to our expectations! We sadly thought Crumbs was only a step above grocery store cakes / cupcakes… and will never return again for cakes… though I will be tempted to try their brownies which looked very interesting.
H.C. says:
September 20th, 2007 at 11:27 am
Wow - I thought the cupcake wave had come and gone (or at least significantly usurped by all those froyo places) — perhaps not.
But yea, I’ve never really taken a liking to cupcakes :\ now - if there was one topped with Froyo!
ramona trent says:
September 20th, 2007 at 11:30 am
hi,
if you like red velvet cupcakes, you have to try BUTTERCAKE BAKERY at 10595 pico blvd. they are the best. way better than sprinkles. i have seen them listed for doing celebrity baby showers etc. they don’t look fancy, it’s just a little out of the way shop but definately worth the trip. i used to live near them and i went every day for almost a year! obsessed, i know!
foodflirt90210 says:
September 20th, 2007 at 1:18 pm
thanks for the tip ramona! I’ll have to check Buttercake out. I’ve heard great things :)
~ EatSweetlyLiveInStyle~
Jessica says:
September 20th, 2007 at 3:22 pm
I just wanted to let you know that I visited Crumbs today with a friend after reading about their free cupcakes today… And I was so pleasantly surprised! I got the Artie Lang (per your recommendation) and WOW is all I can say. The cake was deliciously buttery and moist, and the thick spread of three types of frosting (!) was just under excessive. Delish! Look out, Sprinkles!
foodflirt90210 says:
September 20th, 2007 at 3:57 pm
Hey Jessica,
Glad you like the Artie!!!! If you haven’t been to Leda’s Bakeshop on Ventura Blvd and Woodman in Sherman Oaks … it’s worth well worth it!!!
Happy cupcaking :)
Stacey P. says:
September 20th, 2007 at 6:14 pm
OH MY GOODNESS!!!! Sprinkles and all other cupcake shops in LA should be very worried right now. Crumbs is by far the BEST cupcake I have ever had.
Well done Mr. and Mrs. Crumbs! Well done.
lemans3427 says:
September 24th, 2007 at 11:44 am
Betty Crocker ingredients with disgusting buttery icing. Sprinkles uses real, refined mixes making their cupcakes well worth the price.
seriousLEE says:
September 24th, 2007 at 11:48 am
these cumcakes are terrible. The icing tastes like cardboard and there is a special liquidy substance in the middle which tastes like the jelly inside a fifty cent donut. Tastes like it was made in a microwave. THESE CUPCAKES ARE CRUMBY!
Jenna Lewis says:
October 31st, 2007 at 12:22 am
Sprinkles taste like sh*t compared to this. I’m sorry Oprah, but you endorsed the wrong place!
zuzu says:
December 5th, 2007 at 6:31 pm
i’ve yet to taste them.. but those are the ugliest cupcakes i’ve ever seen.
D Lee says:
December 17th, 2007 at 8:26 am
I bought a 1/2 dozen at their Beverly Hills location…. sadly, they were all a disappointment. Dry cake, and frosting so sweet it made my teeth ache.
They did look really beautiful, but I’m more concerned with the taste.
Anne,Andrea&Arlette M. says:
January 18th, 2008 at 8:30 pm
Hi CRUMBS,
When are you guys going to open one in Orange County So Cal.
Can’t wait..love to try Crumbs guess at this point got to drive all way to Bev.Hills/MelRose. or fly to N.Y….!!
Kylie says:
February 8th, 2008 at 7:24 am
I love this bakery. It has organic coffee too. I only wish it had seating.
andy says:
May 8th, 2008 at 4:43 am
just came back from L.A. Crubms bakery blows sprinkles out of the water..sprinkles may look nice, but they taste like something from a bake sale gone wrong…crumbs was the kind of place where you can order a few cupcakes and dig in with some friends and some extra forks….try magnolia cupcakes in nyc..that’s a good cupcake!!
Jane says:
May 8th, 2008 at 6:41 am
I’m based in NYC but visit LA a lot. Didn’t realize Crumbs crossed to the pacific. Don’t know if anybody else is NY based at lst somewhat, but they do catering too. I actually found this deal for the co. I work for. We had a kick-ass b-day celebration for my boss.
http://eats.com/restaurants/new-york/new-york-city/manhattan/upper-east-side/crumbs:-free-cupcakes-with-first-catering-say-eats-42762/details/
I think it works at any location, at least in NYC. Here’s hoping LA too.
Jane says:
May 8th, 2008 at 6:42 am
Oh…and they are delicious, specially fudge choc chip. bit of a chocoholic here
Wendy says:
May 13th, 2008 at 4:48 pm
Stopped by Crumbs on Saturday night, I looked like it would be good. I ordered a hostess cupcake style one, supposed to be a copy of a hostess choclate cupcake, I was expecting a fantasic cupcake to put hostess to shame, what I got was terrible, there were 3 of us and we were going to each orde one, but we decided to try one first, good move on our part. It was the worst cupcake I have ever tasted, we all took one bite and threw the rest away. It tasted fake like chemicals, maybe they really were imitaiting a hostess cupcake, but I think the hostess one would be much better. Very dissapointing and waste of money.
Stacy says:
June 20th, 2008 at 5:48 pm
Crumbs has opened up on Larchmont, but I think I’m going to continue to go to the one in B.H. as the woman who served me today appeared to be annoyed a customer walked in and after I left my change in the tip jar (I bought just ONE 2.75 cupcake, but as a former coffee store worker during college, I know tips add up/are important) she commented “Are you sure you don’t need that quarter?” - I was there with my kid and I am trying to teach him manners, so that was great of her. I had a friend tell me the staff was rude, but I still went in….but no longer…..
MaxMillion says:
June 21st, 2008 at 3:12 pm
^ what on earth could possibly have provoked such a hostile comment?! Seriously. That sounds really un-called for.
yeah, I don’t think I’ll be going there anytime soon.
When I buy a $2.75 cupcake (or similar) I don’t necessarily put that quarter into their tip jar. I *do* need quarters for parking meters, and besides - why am I tipping you for selling me a cupcake? Isn’t that basically your job?
Sorry, but I don’t agree with tipping counter staff. It is not compulsory.
Tips are for restaurant waitstaff and bar staff. Also hairdressers, manicurist and valet — people who wait on you and provide a service.
Besides, you probably know that before the lamentable wages situation, tips stood for “to insure (sic) prompt service” — in other words, it was a scaled *reward* for good service. I appreciate it’s become an important supplement to a minimal wage, but counter staff? Come on!