MILK open house
Wednesday, May 21, 2008In a rather savvy cross-promotion (actually, a no-brainer, when you think about it…) the delightful ice-cream parlor and café on Beverly, Milk, teamed up with the Got Milk? people (namely, the Cali Milk Processor Board) to host an open house last night.
I spotted a handful of fellow bloggers, including the gorgeous Kristy of Best of LA and met Javier the teenage glutster who is going to have to change his blog name any day now, once he ‘comes of age’ - lol
I met the gal who writes Mikey Hates Everything and she even came with two - uh - robot dudes in biz suits…
I also got to catch up with the dashing and daring Eddie Lin of Deep End Dining fame.
A few people asked after you, Jonah, but the words ‘new baby’ and ‘Westside’ seemed to explain your absence (!)
Over the past year, Bret Thompson (former Corporate Executive Chef of the Patina Restaurant Group, Michelin trained, and now owner and executive chef of Milk,) has been tantalising the palates of Angelinos with his delectable treats at Milk. Through this unique partnership with the Got Milk? campaigners, Thompson has adapted and now shares the secret recipes to some of Milk’s most divine sweet desserts – from the ever-so-popular Milky Way Melt (which I did not sample) to the pan-Latin-inspired Berry Tres Leches, which was out of this world!
Bret’s recipes can now be found on their really cool little site.
Other yummy desserts that were being passed around were:
mini ice-cream cones with a fantastic banana & dulce de leche filling and dipped in crisp caramel;
a petite meringue ice cream sandwich;
malted milk shake with teeny choc-covered malted balls within;
a feather-light cornbread cake with raspberry filling and kernels of corn that was truly sensational
also an elegant plastic goblet of a creamy, dreamy and lightly spiced pumpkin squash soup with smoky toasted pepitas on top;
and of course the Berry Tres Leches, which has to be hands down the best version of this classic Mexican dessert I’ve ever tried.
The cake is infused with berries until it is purple-blue and then layered with white cake. The custard parts are not too sickly sweet at all (as is sometimes the case) - it’s simply perfect. Topped with fresh berries and you have a winner. I got to chat with Bret about his Berry Tres Leches dessert, by the way. He explained that it was tough to perfect the genoise or French-style sponge cake part of this delectable dessert so that it doesn’t collapse under the weight of all the three milky ingredients, namely evaporated, condensed and fresh milk.
I also talked to Steve James, the head honcho of the (actually two-person) Got Milk? team and learned how the Got Milk? campaign was created, about fifteen years ago. Legend has it that apparently some creative minds from the advertising firm Goodby, Silverstein and Partners – who they’ve been with ever since – were waiting outside the conference room door, ready to make their pitch. They’d surreptitiously filmed people in their own office reacting, with varying degrees of frustration and anger, to deliberately minuscule amounts of milk left in almost empty containers. They had the campaign and strategy all worked out but no punchy, hooky catch phrase. The team were brainstorming right outside the door, saying, ‘But we need something really simple, like, I dunno, ‘Got Milk?’
Such goes the legend of one of the most enduring food-related ad campaigns you can name.
It was a really fun event.
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TIP:
Feast on superb Italian fare at Angelini Osteria across the road, then walk to Milk for dessert.
Milk
7290 Beverly Blvd
Los Angeles, CA 90046
(323) 939-6455
By MaxMillion (see more of her posts). Max Million is the nom de 'net of Pauline Adamek. Born in Sydney, Australia, Pauline has lived in Los Angeles for the past thirteen years and finds it agrees with her. She has been reviewing films and filing celebrity-based interview articles since 1991, and has filed stories from various international film festivals, including Cannes, Venice, Berlin, Toronto and Sundance. She completed a family cookbook and has also written novels for 8-12 year olds. She is the creator and host of ArtsBeatLA.

When it came to ordering, we were so hungry that everything looked good. We were also getting distracted by some of the other diners who were just served. We came really close to saying, “We want what she’s having.” I happened to remember that birthday girl #1 enjoys escargots ($7.50), so this became the first dish we decided on. The escargots here are really excellent. We all agreed that they were cooked just right, not rubbery which some restaurants make the mistake of doing. We also enjoyed all the garlic with the butter. Some French restaurants make escargots with a creamier sauce, which is fine. I believe, however, if you can cook escargots properly, you don’t need to create a sauce for it because diners will enjoy it with just butter, garlic, and perhaps a bit of parsley. The only thing we needed while enjoying this appetizer was some bread so soak up all that lovely garlic, which we got upon request at no additional charge. This really was a great way to start our meal.
For our entrees, we decided to order one dish we knew was a favorite here, the Quiche Lorraine ($8.50). I am incredibly picky about quiches. There is nothing worse than hard, dry quiches. The quiche at Bistro de la Gare is just the opposite. My friends and I kept saying how the Quiche Lorraine was surprisingly creamy and fluffy. At first bite, I thought it was going to be too salty for my liking. We suspect that my first bite had a huge chunk of ham and possibly some bacon because the rest of the quiche was absolutely perfect. Our other savory entree was the Panino au Poulet ($8.50). This sandwich caught me a little off-guard. When served, at first glance, I thought it was just chicken in a French roll. Upon closer inspection, I realized that I didn’t actually see the chicken or anything else for that matter because the French roll had no opening. Once you bite into it (or cut it into 4 parts the way my friends and I did it), all the great filling is indeed inside. The grilled chicken was moist, the onion was nicely caramelized, and the pesto was a lovely touch.
We also ordered the “Frenchy” Toast ($7.95). We wanted something to contrast the savory entrees. In addition, we definitely wanted to order something from the Petit Dejeuner menu, which is available only on Saturdays and Sundays between 10am and 2:30pm. The French toast was crisp on the outside and soft inside. It was sweet enough without the maple syrup, but how can one say no to maple syrup, especially when it’s staring at you in the little container on the side? Also, the fruit on the side makes you feel good that you’re having a balanced meal. Personally, I would have loved a little more pecan, but seeing how I was the only person at the table who felt that way, maybe Bistro de la Gare shouldn’t change a thing. We were pretty full at this point, and while the “Frenchy” Toast would have made a nice dessert for us… We had to have a peek at the real dessert menu.
Everything on the dessert menu looked tempting and was priced at either $5.95 or $6.95. I knew we would definitely be ordering the Creme Caramel (Flan), as that is one of the favorite desserts here. I couldn’t recall if it was the Chocolate Mousse or the Chocolate Tart that the locals loved. Our server quickly jumped in and said it was the tart. We were on the fence about the Profiteroles, which is basically cream puffs filled with vanilla ice cream instead of cream, topped with some chocolate sauce. Birthdays only come once a year, so we went for it. Our server also understood my really, really bad French and got the fact that we were celebrating two birthdays. He brought over candles for our guests of honor. After lots of photo taking, we finally dug in. The flan really was very well done. The texture was firm enough to retain the right shape, but overall very soft, which is my favorite consistency for flan. The chocolate tart was very fudgey, which explains why so many people enjoy it. It’s a very simple dessert, but a bite goes a long way. The profiteroles were also good, but truthfully, I’ve had better. The trick to profiteroles lies in the pasty puff. There was nothing wrong with how Bistro de la Gare made it, but it just lacked that “je ne sais quoi” that was present in everything else we ordered.




















